Retrieve comprehensive core engagement metrics for a short URL, including total clicks, unique visitors, new vs. returning visitors, and engagement over time.
Use the new_visitors and returning_visitors metrics to understand how well your content retains audience interest. A high ratio of returning visitors indicates strong engagement.
Campaign Performance Reporting
Fetch core metrics for a specific date range matching your marketing campaign flight dates to report on total reach (unique_clicks) and engagement volume (total_clicks).