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Enterprise A/B Testing & Conversion Attribution

Turn Clicks & Scans Into Revenue With
Smart A/B Split Testing.

Stop guessing which landing page or offer performs best. JMPY gives you zero-latency URL & QR code traffic splitting, Bayesian statistical science (Z-scores, confidence intervals), and a 1-line Conversion Tracking Pixel to prove exact campaign ROI.

⚡ Takes less than 60 seconds🛡️ No credit card required
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Trusted by 10,000+ Growth Teams
95% Bayesian Confidence Engine
Live Experiment Simulator
Active Test
Experiment Name
Summer Product Campaign
New pricing page headline increases checkout conversion rate.
Configured Traffic SplitControl: 50% / Variant: 50%
10% VariantEqual 50/5090% Variant
Control (Original)
6.0%
Clicks: 1250Conv: 75
Challenger B+ 82.8%
11.0%
Clicks: 1240Conv: 136
Chance to Beat Control (Bayesian)95.0%
95% Confidence Interval:[10.07% — 11.87%]
Statistically Significant Winner!
Variant B achieves 95.0% confidence level.
Architectural Features

Everything You Need for High-Velocity Experimentation

Built for performance marketers, growth engineers, and product teams who require zero-latency traffic routing paired with statistical data science.

URL & QR Code Split Testing

Route users dynamically across multiple target destinations. Print fixed physical QR codes on packaging or flyers and change destination split tests without re-printing.

  • Equal or custom traffic split %
  • Branded domain support (`link.me`)
  • Structured hypothesis logging

Mathematical Statistical Engine

Avoid false positives with Bayesian probability models, two-tailed Z-score calculations, 95% Confidence Interval visual sliders, and automated bot SRM detection.

  • Bayesian "Chance to Beat Control"
  • Pearson Chi-Square SRM Alert
  • Days-to-Significance Velocity

1-Line Conversion Pixel

Connect landing page signups, leads, or e-commerce revenue back to original link clicks via a 1-line Smart Conversion Pixel with first-party 30-day cookie persistence and `sendBeacon` telemetry.

  • `_jmpy_cid` 30-day cookie
  • Revenue & Currency tracking
  • Server-side API & Pixel tags

MCP & Zapier Integrations

Programmatically create and manage A/B tests using Model Context Protocol (MCP) in Claude or ChatGPT. Log down-funnel conversions with Zapier or native REST APIs.

  • MCP AI Tools: `createAbTest`, `getAbTestAnalytics`
  • Zapier Conversion Logging (`recordConversion`)
  • Full REST API with OpenAPI spec
Comprehensive A/B Feature Breakdown

Traffic Split Methods, Variant Capacity & Statistical Science

How JMPY manages traffic distribution, multi-variant scaling, and mathematical results evaluation.

1. Traffic Split Methods

Control how incoming click and scan traffic is divided across active experiment variations:

  • Equal Traffic Split (`equal`)Divides traffic evenly across all variants (e.g. 50/50 for 2 variants, 33/33/33 for 3 variants).
  • Custom Weighted Split (`weighted`)Specify exact percentage weights per variant (e.g., 80% Control, 10% Variant A, 10% Variant B) for low-risk testing.
  • Real-Time Weight RebalancingAdjust traffic allocation percentages live on running experiments without pausing campaigns.

2. Variant Capacity & Types

Scale from simple A/B tests to multi-variant multivariate experiments:

  • Multi-Variant Testing (2 to 10+ Variants)Test up to 10 challenger variants simultaneously against your control link.
  • Short URL Destination VariantsSplit short link clicks across different landing page designs, URLs, or special promo offers.
  • Dynamic Physical QR Code VariantsPrint a single fixed physical QR code on billboards or packaging while dynamically split testing mobile landing pages.

3. How Results Are Calculated

Production-grade statistical engines evaluate winner significance and guard against false positives:

  • Two-Tailed Z-Score & Bayesian MathComputes Z-scores, p-values, and Bayesian probability ("Chance to Beat Control") up to 99.9% confidence.
  • Pearson Chi-Square SRM AlertAutomatically detects Sample Ratio Mismatches (SRM) to flag bot traffic, ad blockers, or tracking glitches.
  • Velocity & Days-to-SignificanceEstimates remaining days needed to achieve target sample size (100 to 10,000+ samples) based on daily conversion speed.
End-to-End Execution Flow

How Conversion Pixel Attribution Works

From the instant a user taps your link or scans your QR code to the moment they complete a checkout.

1

User Clicks / Scans

User opens short URL or scans physical QR code. JMPY generates unique jmpy_click_id UUID.

redirect?jmpy_click_id=uuid
2

Edge Split Routing

0ms latency edge server evaluates test split weights and routes user to Variant A or Variant B seamlessly.

50% / 50% split execution
3

Conversion Pixel Capture

JMPY Conversion Pixel extracts click ID from query parameters and stores _jmpy_cid cookie for 30 days.

SameSite=Lax cookie saved
4

Conversion Telemetry

User purchases or signs up. Pixel fires sendBeacon telemetry, updating statistical ROI in real time.

sendBeacon batch flush
Developer & Marketer Ready

Multiple Integration Options for Every Tech Stack

Choose between a 1-line client-side Conversion Pixel (like Meta Pixel or Google Tag), a server-side Conversion API, Zapier webhooks, or Model Context Protocol (MCP) AI assistant tools.

Model Context Protocol (MCP) Server
Native AI tools (`createAbTest`, `getAbTestAnalytics`) for Claude, Grok & ChatGPT.
JMPY Conversion Pixel & REST API
Drop into site header/GTM or call server-side endpoints (< 2KB).
Zapier Conversion Logging
Log order & lead conversions automatically from Stripe, Shopify, or HubSpot.
<!-- JMPY Smart Conversion Tracking Tag (Place in HEAD or GTM) -->
<script id="jmpy-sdk" src="https://jmpy.me/sdk.js" async></script>
<script>window.jmpy=window.jmpy||function(){(jmpy.q=jmpy.q||[]).push(arguments)};</script>

<!-- Trigger Conversion Event on Checkout / Signup Thank You Page -->
<script>
  jmpy('convert', 'purchase', {
    value: 99.00,
    currency: 'USD',
    metadata: { order_id: 'ORD-98421', plan: 'Pro' }
  });
</script>
Competitive Benchmarking

Why Growth Teams Switch to JMPY

Traditional experimentation tools are heavy, expensive, and require complex developer setups. JMPY combines edge split routing with statistical rigor at a fraction of the cost.

Feature / CapabilityJMPY A/B PlatformLegacy CRO (Optimizely/VWO)Product Analytics (PostHog)
Dynamic Physical QR Code A/B Split Full Support❌ Not Supported❌ Not Supported
Edge Redirect Latency< 10ms (Global Edge)150ms — 400ms (Client Script)Feature Flag Evaluation Delay
Conversion Tracking OptionsPixel Tag + Server API + ZapierHeavy Client Script (> 100KB)Event Stream Telemetry
Statistical Science EngineBayesian + Z-Score + SRM AlertStats Engine / FrequentistBayesian Model
Model Context Protocol (MCP) AI Tools Native Built-In❌ Proprietary Lock-In❌ Manual API Wrappers
Included FREE Tier✅ Free Tier Included❌ Enterprise Sales Demo RequiredLimited Free Usage
Got Questions?

Frequently Asked Questions

JMPY performs high-speed edge redirects. When a user clicks your short link or scans your QR code, JMPY dynamically selects a variant based on your configured traffic split percentages (Equal 50/50 or Custom Weighted Split) and instantly redirects the user with zero added delay.

Ready to Boost Your Campaign Conversions?

Start running data-backed A/B split tests on short URLs and physical QR codes today. No credit card required to get started.

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The most powerful URL shortener and QR code generator. Create, track, and optimize your links with advanced analytics.

Based in London, United Kingdom

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